17 Strategies to Killer Ads
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In the Advertising world, the creative process look like this: Strategy > Concept/Idea > Campaign & Tagline > Executions. You can see, the Strategy is in the most beginning of an entire idea and it is an appproach, based on market research and insights, as to how a product or service will be positioned/repositioned. After reading The Advertising Concept Book by Pete Barry, we have an overall look at 17 different strategy for killer ads
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