The Familiar Strangers

Designboom just announced the winners of their Green Earth Design Competition and the  grand winner is Ji Yoon Yang from Korea. According to Ji, Environment movement such as the action to combat desertification is often pictured as difficult and huge thing to do, but actually the start is derived from the small practices of people.

This fact is going to be expressed symbolically through this greenish fingerprint. You and me, including all the small practices of everybody and promises save the trees and further, the earth. The action of stamping the greenish fingerprint on the card has two meanings. The completed pop-up card will play a role as reminding eco-friendly behavior in people’s daily lives as well as a design piece with decorative purpose.